“I offer either candidate to contact me before the next debate,”

Persuasion Expert Says “McCain and Obama; Do these 4 things in the Last Debate or Lose the Election!”  

Republican presidential candidate, John McCain and Democrat hopeful Barack Obama appear to be running a neck and neck horse race in many straw polls. The close margin still could make it anyones race.

Rick Allen, who is a professional persuasion expert that trains sales people, revealed today the four secrets Obama or McCain must do during the last debate or chance losing the election.

“Both McCain and Obama as well as the vice president hopefuls are sales people, it’s just that simple!” Allen explains. “When people buy from a sales professional they buy based on what they want, not necessarily what they my think they need at the time.”

Allen is making an open offer for either Obama or McCain to set down with him before the next debate for a free coaching session or chance losing the election.

What are some of the things Allen would advise the candidates to do during the next and last debate?

First off, they need to talk to the middle class American, the largest of the voting population. So far Palin has been the only candidate that can look in the camera and make a psychic connection with Mid-America. Both McCain and Obama need to work the camera. Palin’s experience as a former news anchor gives her the experience to come off as having a ball, yet is serious about the product she is selling. Both Obama and McCain seem to be a little camera shy, a couple late nights watching the star sales people doing infomercials would do wonders for both of them.

Second they both need to outline a clear, last attempt to close, with a convincing offer of what they can offer the American people that will arouse an emotional connection, what will make them want to buy their product.   McCain needs to offer a fatherly, “what is best for you” persona, Obama needs to have the “life’s an adventure, lets see what happens” persona. Neither successfully conveyed that in the last debate.

Third, Allen emphasized, both candidates need to concentrate on the benefits of the products they are selling, not the downsides of the completive product, in this case the other candidate.

Fourth, there are seven key persuasion words they need to use during the debate that will turn the tide; if they do not use these powerful words they will chance losing the election.

“I offer either candidate to contact me before the next debate,” Allen concluded. If Barack Obama or John McCain would like to take him up on his offer, he can be reached by phone 800 521-3653 or email RickAllen@ExtraSalesPersuasion.com

###