Well the last few months have been a challege to sat the least. It all wrapped up four weeks ago with having major high risk admonal surgery. Things are slowing get back on track. Here are some interesting thoughts on using your E.S.P. to improve sells.

We’ve are heard the legionary stories of people with seemingly hypnotic persuasive powers. Sometimes, it seems like they really had powers over others’ mind with their abilities to have people see things their way. But you know what? It isn’t magic; and just about anybody can learn how to be one of the mythical people who can even sell ice cubes to Eskimos.

Although some people are born with an innate ability to persuade others, and an inordinate amount of charm, others learn and master their extra selling persuasion skills through trial and error. Effective sales people, business persons, and yes, even Casanovas of all ages, are able to persuade easily through the simple mastery of some basic persuasion techniques used by entertainers, hypnotist and yes even politicians.

Keep in mind all things being equal, people will do business and make decisions based on people they perceive as friends and family.

 Here are three basic E.S.P. techniques that anyone can use to put money in their pockets, build relationships and influence people to see the benefits of what you are selling, weather personally or professionally.   

1.      Get Into Your Prospects Heads – An effective salesperson never jumps into the selling mood with out first taking the time to survey the buyer’s situation and get into the potential customers’ head first.  Always make sure the first thing you do when preparing for a sale is to know everything about your potential customers mind set. Things to look out for are their body language, manner of speech, activities and interest in what your selling,. After considering and taking note of these things, get to know a little bit more about them by entering into a sincere conversation.  Your goal in conversing with them is to pull out what their interests are and how you can use these interests to gain support for your sale. Also, the conversation should serve to gain their trust and to show how “similar” you are to them. People tend gravitate towards people that they perceive to be like them on the other hand quickly distrust those that they perceive are trying to change their minds in a negative way. When they do so, they immediately clam up and tune out anything you have to say. You can say goodbye to any sort of sale you could have hoped for. If you gain their trust and slowly present an idea logically, they may open up to other ideas aside from the ones they hold so dear. You have to lead them along and show a logical progression to get into their heads. 

2. Present It with All Your Heart – To fully develop E.S.P. and ultimately persuade others, you will have to show that you yourself have been persuaded beyond all doubt. If you do not show confidence in what you are pitching, your sale is doomed. It also pays to take the time to become knowledgeable in the area of your sale. Your confidence in your product knowledge goes a long way to impress any potential customer into seeing the benefits of what your selling.  A concise and structured presentation helps to build the impression that you know what you are talking about. Some people can bluff their way through most any situation but it is rare and generally only a matter of time before they get tripped-up. The only way to have true product knowledge is to take the time to do the research and have a sincere interest in what you’re selling. Having product knowledge helps build your case logically from the prospects potential negative point of view to the point of view you wish for them to have. Always leave the best arguments for last, as they are the most likely to ring in the customers’ heads long after the pitch is done.  While going in circles is a big no-no for any presentation, clever and well-placed repetition of ideas is an excellent memory tool to help make important points unforgettable. Using visual, auditory and sensatory can often get your point across faster then anything else you may offer.  

The secret of a good presentation is to not come across as pressuring and being forceful. You will always want to persuade others into making a decision you want them to make by allowing them to make the correct and logical decision that they perceive to be correct. Always reinforce throughout your presentation that it is the prospect that is making a clear decision based on the correct knowledge you are providing. The thing people hate about some pitches is the way they are pressured by the persuader to come to a course of action against their will. Some people look at selling as a one sided challenge, it becomes a game of wits. While it is possible to pull off a high pressure sale, the end results are seldom worth it. For long term relationships, your goal is to make the decision maker feel it is their idea to make the positive buying decision.

3. Be Convincing – To be convincing, you will need to back up your assertions with data and proof that the prospect will see the benefits you offer. People love it when studies are quoted because it lends credence to the argument. If you have evidence that has been published about what you are selling show it, by all means.. Also, show that other people, just like them that are making the decision you want them to make. Nothing is more persuasive to a prospect then a “like person” testifying on your behalf that what you are selling will do what you say it will do.  People tend to do things that others, like them do. If you can persuade your potential customers that everyone else is jumping on the band wagon, they will probably realize it may be in their best interest to do the same.

Three simple, yet highly effective ways to increase your own personal E.S.P. for more information on and a free 7 part mini-course on developing Extra Sales Perception visit: http://www.extrasalespersuasion.com

Copyright 2007 Rick Allen